Online Reputation Management: Tips for increasing more Effective Business Reviews
In 2020, There was a study that showed that 97% percent of
people actually look for online reviews before they decide to make a business
decision to purchase from you to work with you or even really just to engage
with you in a business relationship. Reviews are incredibly important and now
we're gonna talk about five tips to getting more positive ones. Tip number one
is just deliver exceptional service in this may seem like a no brainer, and
when we're talking about getting reviews, you may want to jump directly in
asking for them and getting more. But really one of the most fundamental things
that you can do is just provide great service people that are happy with your
business they're happy with the product or the service that you provided. Those
are the people that you want to give you reviews so by providing great customer
service and exceptional experience. You automatically set yourself up to
generate more reviews, more positive reviews without really adding a whole lot
of effort to yourself
If you focus on your business and you focus on that, the
deliverables and everything that you provided to the customer, which is really
going to be the first step to generating more positive online reviews hire professional Branding and Digital Agency. Tip
number two is to ask for reviews. You don't have reviews, because you didn't
ask for any and sixty eight percent of people will leave a review when they're
asked. Now you can start out by asking some customers in done work for in the
past. You can ask them face to face. You can send out an email you can just
reach out to them in different ways like that, but eventually you're going to
want to offer an opportunity for people to leave, reviews that you haven't
communicated with directly. This is a great way that you can start to generate
more reviews, more volume, more trust and people. Look for that as well. If
you've got two or three five.
Our reviews, honestly, that's not really adding a whole lot
of value. People are going to look for that volume. They're gonna, look for
consistency. People want to see how many other people agree with that. This is
a confirmation bias right. People want to believe that they make good decisions
so by seeing other reviews; they're automatically going to believe that they're
making a good decision as well, but you can't get those reviews. If you don't
ask for them, you can use a myriad of different ways.
Email text. Ask on Facebook ask people face to face I love
it when service clients or people that that go to other properties or locations
taken I've had when you pull up your review platform, whatever. That is whether
it's a Facebook top rated local units have that pulled up. Thank
you so much for For the time. We know that you love the service that we
provide, and would you mind, leaving us or read a review. It's a great way to
get more reviews, get high quality reviews and not have to worry about people
not having the time later on. You need the reviews, so you have to ask for tip
number three is to incentivize your reviews.
Generally speaking, if people have a great experience with
you, that's kind of what they expected. So if you haven't asked for reviews,
they're, probably not gonna, leave you one. On the other hand, if people had a
poor experience, they're a lot more likely to leave a review. So if you find
that just providing exceptional customer service and asking for reviews really
isn't getting you there now, you can start to incentivize now.
The goal, obviously, is to get reviews without needing to do
this, because you do have to watch out for over incentivizing and kind of
breaking some of these terms of service. You don't want to pay for reviews. You
don't want to incentivize to much to where people are just giving you reviews,
because they're getting something free in return. There's no value there and
honestly people understand that if they see that on your review platform, you
probably paid for it and that really hurts your trust. But you can do giveaways
for every verified review that we get will pull a name out of the hat. And this
person gets up a service worth X. dollars or.
Show us that you left a review on Facebook and get ten
percent off of your eye. Your next purchase, something like that by
incentivizing a base level. You give someone something back for them. Spending
the time, leaving a review at the end of the day. Providing great customer
service is our number one priority. But if you need to incentivise it's okay as
long as you're strategic about it and you're, providing a great value tip
number four is to response to reviews. What you don't want to have happen is
just create an echo chamber of different reviews, positive or negative, respond
to these.
Your review platforms are a great way for you to engage your
customers in conversation and win new customers and clients go and see that
they can understand that if they see a review and they see a response from the
business that they can trust that you're actually looking at these no respond
here, negative reviews as well, if you've got negative reviews but you're able
to turn that into a positive dialogue. This is a great way for you to grow your
company, to expand your reach and to really kind of showcase that you do really
care about what your customers are experiencing. By responding to the reviews,
you can just turn into a dialogue between great experiences or experiences. You
can acknowledge faults. You can make amends to make things right and really
what this does is. It builds trust you have to have this trust online, because
if you don't have reviews or you just have an an echo chamber, poor reviews,
people are going to decide that they don't want to work with you without giving
you a chance to take control of the conversation and take control of your
online reputation respond here. Views your business will grow.
Tip number five is to monitor your brand there's a couple
different ways that you can do this, but really you don't ever want to be
surprised by reviews, there's nothing worse than going through all the energy
and effort of creating a quote going out and visiting a client and then
realizing that you've lost the bitter you've lost the business because they
found a review and negative reviews that you had no idea existed. If you didn't
know it existed, you would have been able to address it. Maybe even help
resolve the issue and have the review taken down or better.
Instill positive review so monitor your brand, monitor your
review channels, regardless of where they are, whether it's Facebook or Google,
plus a top rated local, is all different places that you can keep an eye on
your reviews. Additionally, I always recommend that you set up a Google alert
for your own brand.
That way, you can set this up for even set up this free
service. You can monitor for your own brand's name and when you're mentioned
that way, you get an email from Google that lets. You know where it is. You can
go and respond to that review. You're no longer surprised by a customer finding
something that you didn't know existed. You can also use top rated local top
rated local dot com, and you can monitor some reviews there. So, top rated
locals in aggregate impose your reviews in so you can see them at links over to
your verified review sites. Another great way to use that as a kind of needing
points for all of your reviews that you can then manage their that's a free
service as well, so between top rated local and global alerts, you've got a
great opportunity to keep an eye on your reviews so you're no longer surprised
when a customer comes to you and says that they have an issue or they have a
review and didn't want to give you the business, keep an eye on it and you'll
see the results. I want to.
Comments
Post a Comment