Move For Next Generation Marketing With App Marketing

What is App store optimization? If you are from Digital Marketing world, then you of course known about SEO (Search Engine optimization). As like as Google has its own search engine, as it is in Mobile have many operating system like Android and IOS which is most operating systems in Mobile. Additional information that these operating systems has its own or self-search engines in Mobile.

So ready for Mobile apps future, people started rely on this and its usability increasing day by day. For example, people have order food & Cabs with looking all menu price list, they need app for this. Even that App available for health calculation, games, education, professional work etc. This small device future let us know the real time work efficiency. Tomorrow world is all about mobile and smartphones applications.

If we see back and talk, like that 10 years back people designed website for running his business information around the world. Right now, each and every business moving from Website to an application. Mostly but if though any web portal they also navigating these live applications. Take any of one App or web application or portal, now it available in Mobile version size.

Now question came in Digital Marketing world; What is ASO (App Store Optimization)? As you search any keywords in Google for a good results and Google software help you to provide very accurate search on top. So, ASO is the technique to bring your App to the top of search engine of Google Play Store for Android app and Mac store for IOS app. So, these particular fundamentals going to be the base of tomorrow Digital Marketing.

Concept Between the SEO & ASO is same. If you have knowledge of SEO then you can work on ASO. But it doesn’t mean that you started neglecting it. Because the tools, Standard and the parameters is totally differed that to Android and IOS app optimization. Both version of App has his personal guidelines and algorithms. So, we have to be implemented different strategies for both cases separately. If you want to have a bright and successful future, Start learning application optimization.

The essential things like Meta’s, Description, Tags and url structure work in ASO case. We need to optimized these all things for pretending better for Search engine observation. There are few parameters in Android & IOs app optimization process which mention below:

• App Name: 30 Char
• App Title: 50 Char (Android) * 30 Char (IOS)
• Short Description: 80 Char (Android) * 30 Char (IOS)
• Main & Brief Description: Max 5000 Char * 170 Char (IOS)
• Keywords: Minimum find 10 keywords at least
• App Icon, Screenshots, Video preview
• Promotion Skills (App Ratings, Reviews, Likes)

Including these, also many others ON-Page factors in ASO, which need to be aware from that. Like Quality of content, keywords research tool (Google keywords planner, Ubersuggest). During keywords research we required competition analysis for filter on the basis of our business presence requirements. ASO algorithms are very super strong now days, they can identify how much your app description related or relevant for your application. If they would find some issue during scanning or crawling, they could ban you in search list or may push below of searches.